Digital Fundraising That Works: From Campaign Planning to Compelling Messaging

How do you plan a digital fundraising campaign that actually gets people to take action? And how do you communicate your NGO’s work in a way that connects with the right audience?

In this session, we’ll focus on two areas that nonprofits often struggle with: campaign planning and messaging. You’ll learn how to build a digital fundraising campaign from scratch, choose the right audience and channels, and set clear campaign goals. We’ll also explore how to turn your NGO’s story into a simple, compelling fundraising message and call to action that encourages people to donate and support your cause.

Key Takeaways

• Learn how to plan a digital fundraising campaign with the right audience, goal, and channel mix.

• Understand how to shape your NGO’s story into a compelling fundraising message.

• Learn how to create clear calls to action that encourage people to take the next step.
  

Who is this session for

This session is ideal for fundraising, communications, and programme professionals working in NGOs who want to strengthen their digital fundraising efforts. It will be especially useful for organisations that are already using digital channels but want to improve their campaign planning, messaging, and fundraising results.

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Additional Resources

Here are some additional resources you can go through if you would like to learn more about the topic.

1. Building a digital presence that reflects your impact

2. Social media campaigns: Case studies

3. Best Practices to follow for social media engagement