Fail Forward with Retail Fundraising: Turn Setbacks into Comebacks!

Do you find yourself asking—
“How do we build a campaign that truly inspires our community?”
“How do we better engage and retain our existing supporters?”
“How can we move from one-time funding to sustainable, recurring giving?”

If yes, this session is designed for you.

Retail fundraising—raising small amounts of money from many individuals—can be a powerful way for nonprofits to build a loyal donor base, reduce dependency on large grants, and create long-term impact. Yet, many organisations struggle with low responses, donor drop-offs, or unclear messaging.

This interactive session is your chance to rethink all that. IPN with GivingTuesday, we’ll explore how to embrace failure as a stepping stone to success and uncover new, practical approaches to retail fundraising that work—even for the most challenging causes.

Key Takeaways

• A clear roadmap to build a sustainable retail fundraising strategy

• Tools to craft compelling, community-driven campaign narratives

• Tactics to turn existing donors into recurring supporters and champions

• The confidence to test, adapt, and grow, even when things don’t go as planned

Who should attend?

Nonprofits of all sizes looking to start or strengthen their retail fundraising efforts—no prior experience needed.