Cracker & Rush is a branding firm that specialises in helping service organisations become sought-after brands through a combination of brand strategy and design.
It focuses on sectors such as higher education, financial services, legal services, non-profits, and healthcare.
Its approach involves crafting an institutional identity by developing a brand blueprint that includes narrative, positioning, purpose, and values. It also enhances brand visibility through Naming, Brand Identity, Logos, Website Design and Report Design.
By embedding this institutional identity into an organisation’s presentation, Cracker & Rush aims to create deep differentiation, ensuring the brand stands out in a crowded market.