High Net Worth Individuals or HNIs, are individuals with significant financial assets and wealth. They play a significant role in the ecosystem of non-profit organisations, providing vital support, expertise, and advocacy that contribute to their success in achieving their missions and creating positive social change.

Understanding the mindset and preferences of HNIs can help non-profit organisations tailor their approaches to fundraising and engagement that ultimately help them build stronger relationships and securing long-term support for their work.

This resource will help fundraising teams at a non-profits to navigate the right way to approach and pitch their fundraising needs to HNIs.

Note: This resource is curated based on a webinar conducted by IPN. This resource is only intended to provide general guidance to the readers. All suggestions and opinions presented during this session are the speaker’s and should not be considered absolute facts.