Retail fundraising—raising small amounts of money from many individuals—can be a powerful way for nonprofits to build a loyal donor base, reduce dependency on large grants, and create long-term impact. Yet, many organisations struggle with low responses, donor drop-offs, or unclear messaging.

This resource created with GivingTuesday, will help you uncover new, practical approaches to retail fundraising that work—even for the most challenging causes.

In this resource, you will find:

1. A clear roadmap to build a sustainable retail fundraising strategy
2. Tools to craft compelling, community-driven campaign narratives
3. Tactics to turn existing donors into recurring supporters and champions
4. The confidence to test, adapt, and grow, even when things don’t go as planned

This resource is recommended for nonprofits of all sizes looking to start or strengthen their retail fundraising efforts.