This video introduces retail fundraising as the practice of raising small amounts from a large number of individual donors on a regular basis. It clarifies key misconceptions—such as confusing it with crowdfunding or relying only on social media—and highlights why many NGOs struggle to adopt it.

Through practical insights, the video explains how retail fundraising differs from institutional fundraising in terms of outreach, proposals, donor engagement, reporting, and staffing. It also emphasizes the role of technology and standardization in reducing costs and improving efficiency.

The session ultimately helps NGOs understand how to build a consistent, scalable, and diversified funding stream by effectively engaging individual donors.

Please login or signup to view the resource.

Login
Signup