This video introduces the LIFE Framework (List, Inspire, Fundraise, Engage)—a practical approach to building a strong retail fundraising strategy for NGOs. Conducted by Dhaval Udani (Founder, Danamojo), a fundraising expert with extensive experience in the nonprofit sector.

It focuses on how organizations can systematically grow their donor base and improve fundraising outcomes.

Key Takeaways:

• Building a large donor list is the most powerful lever for increasing donations
• NGOs can tap into existing networks—staff, volunteers, donors, and their extended connections
• Inspiring donors through compelling storytelling is critical for engagement
• A clear and specific “ask” (purpose + amount) significantly improves fundraising success
• Using a mix of fundraising channels (online platforms, direct outreach) increases reach
• Continuous donor engagement through updates, events, and communication builds long-term relationships

Who is this for:
This video is useful for NGOs, fundraising and communication teams, and leaders looking to strengthen their retail fundraising strategy, expand their donor base, and build sustainable donor relationships.