Many social impact organisations are doing meaningful work, but don’t have a clear way to plan and manage their digital presence. The issue is rarely a lack of effort—it’s about structure, focus, and clarity on who you are speaking to.

With this resource NGOs can learn how to create consistent, meaningful stories, understand their audiences better, and use simple, open-source approaches to strengthen their digital presence—without needing technical expertise.

With this resource you will be able to:

1. Build a clear approach to digital storytelling: Learn how to think about storytelling in a structured way, so your online presence feels planned and purposeful.
2. Create content without burnout: Discover how to draw stories from your everyday work, instead of rushing to create content at the last minute.
3. Understand and prioritise audiences: Learn how to speak to donors, communities, partners, and supporters clearly—without repeating the same work multiple times.
4. Use open-source tools effectively: Explore simple, open-source tools and practices that help you manage and grow your digital presence sustainably.
5. Turn on-ground work into online impact: Take away practical ways to reflect your real-world work clearly and honestly in your digital communication.

This resource is recommended for founders, communications professionals, outreach teams, and fundraising staff from social impact and non-profit organisations who want to strengthen their digital presence.