Retail fundraising is the practice of raising smaller amounts of money from larger pools of individual donors through various channels such as physical stores, online platforms, events etc. Retail fundraising is a valuable strategy to expand their reach, diversify funding sources, engage with communities, build brand, and make giving more accessible.

This basic guideline will help you to get started on your retail fundraising journey by:

1. Assessing your internal readiness for retail fundraising
2. Defining goals and objectives of what you want to achieve
3. Plan how to reach donors through social media outreach efforts

This resource is a must-have for leadership, fundraising teams, communication teams at non-profits.

Note: The key questions and checklists provided under each of these sections can be used by organisations to either build, strengthen or validate their retail fundraising.