Online crowdfunding campaigns involve raising small amounts of money from a large number of people via internet platforms. It is a great way to raise funds in today’s digitally advanced ecosystem. These campaigns typically leverage social media, email outreach, and dedicated crowdfunding platforms to reach potential donors. Online crowdfunding campaigns offer several benefits for NGOs, including broad reach, low barriers to entry, and the ability to mobilise support quickly.

This resource provides a step-by-step guide on how to set up and execute effective online crowdfunding campaigns.

It is recommended for fundraising, marketing and communications team in an organisation.