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Fundraising

Fundraising is the process of securing donations, grants or sponsorships from donors to support a cause, project, or organisation. The donors can belong to categories such as: individuals, institutions or businesses.

Fundraising is crucial for non-profits as it provides the financial resources necessary to operate, deliver programs, and make a positive impact in their communities.

This category will help you gain a comprehensive understanding of:
1. Fundraising landscape and trends
2. Different segments of donors
3. Strategy and approaches towards fundraising
4. Donor outreach and communication
5. Fundraising processes and systems

Topics

Donor Outreach and Acquisition (2)

Donor Pitching and Communication (13)

Fundraising Strategy and Planning (14)

Retail Fundraising (22)

Showing 1 - 9 of 51 Resources

Fundraising / Retail Fundraising

Intermediate Giving Tuesday

Using Data and Research to Advance Everyday Giving in India (UDARTA:EG) Report 2025 by GivingTuesday

When we think of philanthropic giving in India, images of large donations from wealthy philanthropists or corporate social responsibility (CSR) initiatives often come to mind. However, there exists a vast and largely untapped source of generosity that flows from ordinary citizens in their daily lives. This is everyday giving (EG). Everyday giving refers to the contributions individuals […]

Fundraising / Donor Pitching and Communication

Intermediate New Venture Partners (NVP)

Pitch Perfect: Strengthening CSR Proposals

Writing successful grant proposals is both an art and a science. This resource will unpack practical strategies to design proposals that align with donor priorities, tell compelling stories, and showcase measurable impact. Participants learn actionable techniques used by leading NGOs and funders to make their proposals stand out. With this session you will be able […]

Fundraising / Retail Fundraising

Intermediate Giving Tuesday

How to Build a Retail Fundraising Campaign

Retail fundraising is important for NGOs because it helps mobilize support from individual givers—people in your community who care about your cause and can contribute money, time, skills, or connections to drive meaningful impact. This video series by GivingTuesday India walks you step-by-step through creating a clear, effective fundraising campaign, covering goal-setting, storytelling, donor engagement, […]

View resources in : हिंदी

Fundraising / Retail Fundraising

Intermediate Danamojo

The Power of Retail Donors

Retail Fundraising isn’t just another funding channel — it’s a mindset shift. It offers the opportunity to build a diverse and resilient donor base, and this session will walk you through why it works and how to take your first steps. If you are a nonprofit looking for ways to maximise contributions by individual donors […]

Fundraising / Retail Fundraising

Basic Danamojo

Understanding Retail Fundraising

This video provides a short to-the-point explanation of what retail fundraising means and what are some of the myths surrounding it. This video can be used by funders who are exploring retail fundraising for the first time.

Fundraising / Retail Fundraising

Intermediate Giving Tuesday

Fail Forward with Retail Fundraising: Turn Setbacks into Comebacks!

Retail fundraising—raising small amounts of money from many individuals—can be a powerful way for nonprofits to build a loyal donor base, reduce dependency on large grants, and create long-term impact. Yet, many organisations struggle with low responses, donor drop-offs, or unclear messaging. This resource created with GivingTuesday, will help you uncover new, practical approaches to […]

Fundraising / Retail Fundraising

Basic Danamojo

Importance of Retail Donors

This video breaks down why individual donors are invaluable—not just for funding, but for long-term stability, wider reach, and community influence. It explores how retail fundraising can unlock multigenerational giving, peer referrals, and powerful non-monetary support.

Fundraising / Retail Fundraising

Basic Danamojo

LIFE Framework for Retail Fundraising

This video introduces the LIFE framework—List, Inspire, Fundraise, Engage—designed to help nonprofits grow and mobilize their retail donor base. Learn practical strategies to identify prospective donors, craft compelling asks, and build long-term engagement.

Fundraising / Fundraising Strategy and Planning

Intermediate Black Fox Global, Myriad USA, Simple Education Foundation

A Guide to Tap into Global Private Giving

Global private giving is a significant funding segment for social impact, with individual donors playing a key role—particularly in the U.S., where charitable giving reached $557 billion in 2023, 67% of which came from individual givers. Are you an Indian NGO exploring how to raise funds from U.S.-based supporters? Use this resource to explore how […]