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Marketing and Communications

Marketing and Branding

Marketing and branding caters to creating a unique identity and digital presence of your organisation.

Marketing and branding is essential for non-profits to create an identity, build credibility, and foster connections with donors, volunteers, and the community. It helps organisations effectively communicate their vision, convey their impact, and inspire action.

This section covers the following aspects on marketing and branding such as:
1. Relevance and need for marketing and branding
2. Set of resources to help organisation understand and set up their brand identity and marketing

Showing 1 - 8 of 8 Resources

Marketing and Communications / Marketing and Branding

Intermediate Sattva Consulting

Strategies to Measure Brand Effectiveness

Our video provides practical strategies and approaches to measure your non-profit’s brand effectiveness. covers tools and techniques to evaluate awareness, engagement, and donor loyalty at an individual and mass level.

Marketing and Communications / Marketing and Branding

Basic Sattva Consulting

The 3 Point Mantras for Branding

This video is a collection of 3 point easy “Mantras” that you can follow to remember each step in brand building effectively.

Marketing and Communications / Marketing and Branding

Basic Sattva Consulting

Creating and Nurturing a Strong Brand

Our video covers 6 essential steps to follow to create and nurture a strong brand with your audience. define your identity, foster trust, and create lasting connections with your audience. It also discusses how you can blend “Art” and “Science” effectively to build a brand.

Marketing and Communications / Marketing and Branding

Basic Sattva Consulting

Importance of Branding for Non-profits

Strong branding is essential for non-profits to build trust, amplify their impact, and connect with supporters. This video breaks down key branding elements to help your organisation create a stand out brand.

Marketing and Communications / Marketing and Branding

Basic Forest Street Consulting, IPN

Resources for Creating and Actioning Marketing and Branding Strategies

There are numerous tools, guides, courses and knowledge pieces that can help your organisation understand marketing and branding processes and strategies better. These resources offer knowledge on market trends, consumer behaviour, and best practices, helping organisations develop effective branding strategies. Additionally, resources facilitate skill development, experimentation, and adaptation, empowering organisations to leverage marketing and branding […]

Marketing and Communications / Marketing and Branding

Intermediate Forest Street Consulting

Designing an Effective Marketing Strategy

A marketing strategy is a comprehensive plan that outlines an organisation’s approach to amplifying its programs or initiatives to its target stakeholders. It involves identifying key stakeholders, determining positioning, and defining tactics for outreach and engagement. A well defined marketing strategy can guide all marketing efforts, align them with the organisation’s goals, maximise the impact […]

Marketing and Communications / Marketing and Branding

Intermediate Sattva Consulting

Creating a Non-profit’s Brand

Branding encompasses the process of creating and managing a distinctive identity, image, and perception for the organisation or its programs/initiatives in the minds of its target stakeholders. Branding plays a crucial role for non-profits to effectively convey your mission, values, and impact to stakeholders. Through effective branding, you can cultivate a strong and memorable identity […]

Marketing and Communications / Marketing and Branding

Basic Studio Subu

Role of an Organisation’s Website

You organisation’s website serves as its digital identity and is an essential indicator of your online presence. It is also a powerful tool for communication, engagement, and mission advancement. A good website for a non-profit include clear communication of the organisation’s mission and impact, engaging content to connect with visitors emotionally, user-friendly design and navigation […]