Retail fundraising involves raising funds from individual contributions. Retail funding can help non-profits diversify their funding sources, reduces dependency on large donors or grants.
Retail fundraising can happen through channels such as direct mail campaigns, online fundraising platforms, events and fundraisers, peer-to-peer fundraising, merchandise sales, face-to-face solicitation, major gifts cultivation etc.
These channels engage individual donors and diverse communities, contributing to financial sustainability and supporting the organisation’s mission.
This section provides a beginner’s guide to retail fundraising and cover aspects such as:
1. Understanding retail fundraising market and key trends to inform strategies
2. Understanding the retail funding solution space: Different solutions/tools that can be leveraged by non-profits
3. Setting up and driving online fundraising campaigns
