As India’s wealth landscape continues to grow, Ultra-High-Net-Worth Individuals (UHNIs) represent an increasingly important source of philanthropic capital for nonprofits. Engaging UHNI donors, however, often requires a more tailored approach than traditional fundraising. A well-planned UHNI fundraising strategy can help organisations build meaningful donor relationships, diversify their funding base, and develop sustainable long-term partnerships.

With this resource, you will be able to:

1. Understand UHNI fundraising: Learn what UHNI fundraising involves and how it differs from other forms of fundraising.
2. Develop a UHNI fundraising strategy: Explore the key considerations for building an approach aligned with your organisation’s goals, capabilities, and fundraising needs.
3. Identify, approach and engage UHNI donors: Learn practical approaches to identifying potential donors, initiating conversations, and building meaningful long-term relationships beyond a one-time ask.
4. Diversify your fundraising portfolio: Understand how UHNI philanthropy can complement existing fundraising channels and contribute to a more diversified and sustainable fundraising strategy.

This resource is recommended for NGO founders, CEOs, executive directors, fundraising and resource mobilisation professionals, and nonprofit leaders looking to explore UHNI philanthropy and diversify their fundraising strategy.