Digital fundraising can help nonprofits reach new audiences, build awareness, and mobilise support for their work. However, a successful digital fundraising campaign requires more than simply sharing a donation link. Organisations need to plan their campaigns around clear goals and audiences, select the right digital channels, and communicate their work through compelling messages and clear calls to action.

With this resource, you will be able to:

1. Plan a digital fundraising campaign: Learn how to define campaign goals, identify the right audience, and select an appropriate mix of digital channels.
2. Develop compelling fundraising messaging: Explore how to translate your NGO’s story and work into a simple, relevant, and engaging fundraising message.
3. Create effective calls to action: Learn how to develop clear calls to action that encourage audiences to take the next step, including donating or supporting your cause.
4. Strengthen digital fundraising efforts: Understand how better campaign planning and messaging can help your organisation improve engagement and fundraising outcomes.

This resource is recommended for NGO fundraising, communications, and programme professionals looking to strengthen their digital fundraising efforts. It will be particularly useful for organisations already using digital channels and looking to improve their campaign planning, messaging, and fundraising results.