Branding as a Leader: When to be “You” and When to be Your Organisation
Confused about how to differentiate between your personal brand and your organisational identity? How can your personal brand build credibility for your organisation?
This resource facilitated by Aletta D,cruz will help you learn how to navigate personal and organisational branding with intention. You will be able to discover how to define your authentic leadership voice, align it with your organisation’s brand, and make smart choices about when and how to show up in public spaces.
This session will provide you:
- Clear understanding of personal vs organisational branding and their strategic benefits
- Practical guidance to define your authentic voice as a founder or leader
- A simple framework to decide when to speak personally versus organisationally
- A starter strategy to build and sustain your brand presence aligned with business goals
This resource is recommended for nonprofit founders, senior leaders, and communications professionals looking to strengthen their personal visibility in line with organisational goals.