How to Design a Social Media Calendar
Social media provides a platform for direct engagement with audience at a large scale and limited cost. It allows organisations to showcase their brand identity, share compelling content, and interact with followers in real-time. A consistent social media communication involves regularly sharing content, updates, and stories to engage with your audience, and can help in increasing brand visibility.
A social media calendar provides a structured framework for planning and scheduling content, ensuring consistent and strategic engagement with stakeholders. This template provides non-profits with:
- A “Social media calendar plan” that can be used to prepare a monthly social media communication plan targeted at different stakeholders
- A “Social media tracker” that can be used to track the status and effectiveness of these social media posts
This resource is recommended to all social media managers and communication specialists at a non-profit.
Note: This is only a reference template. It is highly encouraged that you customise this template according to the requirements of your organisation. We are happy to guide you in this process. Please reach out to ipn@indiapartnernetwork.org
