Retail giving offers NGOs and donors innovative ways to fundraise, and one such innovation is the use of ‘matching contributions’. The concept of a matching contribution, in which a donor extends a grant as a match for the NGO to leverage it to fundraise from other sources, stands to further boost formal everyday giving in India.

This resource contains a toolkit that is an easy-to-follow, step-by-step guide for organisations to kickstart or enhance their fundraising journey by leveraging matching contributions supported by case studies, examples and frameworks.

This resource is recommended for non-profit leaders and fundraising managers.