Giving Week is an annual dedicated period during which individuals, organisations, and communities come together to support charitable causes through donations, volunteerism, and advocacy efforts. Giving Week provides a unique opportunity for non-profits to amplify impact, expand donor base, and strengthen relationships with supporters.

This resource provides organisations with the knowledge and skills necessary to leverage giving moments effectively to build a community and meet resource mobilisation needs.

All non-profit professionals, esp. fundraising managers, communication managers, non-profit leadership can use this resource to plan their giving campaigns.

Resource Summary:

The session focused on leveraging giving moments for fundraising, particularly in the context of upcoming festivals and global events. Kavita Mathew, the speaker, provided insights on creating effective campaigns, setting SMART goals, and engaging communities through storytelling and network mapping. Practical tips and strategies were shared for non-profits to maximise their fundraising efforts, including the use of digital platforms and the importance of measuring campaign success.