Giving Week is an annual dedicated period during which individuals, organisations, and communities come together to support charitable causes through donations, volunteerism, and advocacy efforts. Giving Week provides a unique opportunity for non-profits to amplify impact, expand donor base, and strengthen relationships with supporters.

The workbook offers a step-by-step guide for non-profits and community organisations in India to create successful GivingTuesday campaigns. It covers essential aspects such as campaign planning, storytelling, team organisation, branding, narrative development, visuals, tech optimisation, and marketing strategy. Emphasising engagement and setting SMART goals, the workbook provides tools for building a campaign team, creating a brand, developing a compelling narrative, gathering visuals, tech checking, and planning effective marketing communications. Additional resources and templates are available to support organisations in maximising their impact during GivingTuesday.

This resource contains:

1. A PDF of the step by step guide on how to create successful GivingTuesday campaigns
2. A short tutorial video that lists how to fill out and use the workbook provided

Fundraising teams, non-profit leaders, communication managers in an organisation can leverage this resource to set up their Giving Campaigns.