Marketing and Communications / Communications
Storytelling for Impact: Communicating What You Do and Why It Matters
Tutorial
Intermediate
VIVA Social Communications
Storytelling isn’t just about communication — it’s about connection. It builds trust, sparks engagement, and makes your mission tangible to those who matter most. With this resource, you’ll learn how to structure, shape, and share stories that elevate your visibility and deepen support for your cause.
With this resource, you will be able to:
- Understand the fundamentals of storytelling — what it means and why it matters.
- Learn a simple storytelling arc to structure your narrative clearly and powerfully.
- Explore different types of stories you can tell through your existing work.
- Discover how stories can help you engage donors, build partnerships, and raise visibility.
This session is recommended for grassroots and mid-sized nonprofits looking to strengthen how they communicate their work to stakeholders, from donors and communities to partners and the public. If you’ve ever wondered how to make your work seen, felt, and remembered — this session will show you how.