Understanding donor expectations is important for non-profits in fundraising because it helps align organisational efforts with donor preferences and priorities. This alignment not only enhances the likelihood of donor conversion and increases donor retention but also fosters strong alignment and partnership building within the cause area. It enables non-profits to strategically engage with donors as key partners beyond mere fundraising activities.

Poornima Shankar, Associate Director, Human Resources at LatentView Analytics and Pratima Harite, Head, AP Corporate Citizenship at Lenovo offer insights into the essential expectations that non-profits and corporates must meet to to maintain a healthy collaborative relationship for fundraising. This resource will help you understand:

1. Key factors that influence donor decisions during a funding process
2. Practical tips for building lasting relationships with corporate donors

This resource is recommended for non-profit leaders, fundraising teams, program teams, and any others who are involved in the donor acquisition and engagement.