Understanding the fundraising landscape and trends helps non-profits adapt to changing donor preferences, emerging fundraising channels, and evolving donor requirements. By staying informed about these trends, nonprofits can identify new opportunities, optimise their fundraising efforts and diversify revenue streams to maximise financial sustainability. It also helps non-profits tailor their fundraising strategies to effectively engage with donors.

This tutorial will help you understand ways to approach different funding segments, and learn how to strategise your current fundraising efforts. It covers topics such as:

1. Understanding fundraising landscape and key trends
2. Key characteristics and approach to engage with each funding segment
3. Essentials to execute an effective fundraising strategy