Retail fundraising is the practice of raising small amounts of money from a large number of individuals, often through community-driven campaigns, events, or digital platforms. Retail fundraising helps nonprofits diversify their funding sources by engaging a broad base of small donors, reducing reliance on a few major contributions. It also increases community involvement and visibility, supporting long-term financial sustainability.

This resource will help you understand Retail Fundraising and acquire practical strategies to engage individual donors and raise funds effectively. It will help you:

1. Understand the role of retail fundraising and its significance in your organisation’s overall fundraising strategy
2. Explore the “List Inspire Fundraise Engage (LIFE)” framework for a thorough approach to retail fundraising
3. Explore real-life case studies and examples showcasing the outcomes of the LIFE framework

This resource is recommended for non-profits exploring retail fundraising as an alternative source of funding and those looking to institutionalise retail fundraising activities within their organisation.