Retail fundraising is the practice of raising smaller amounts of money from larger pools of individual donors through various channels such as physical stores, online platforms, events etc. Retail fundraising is a valuable strategy to expand their reach, diversify funding sources, engage with communities, build brand, and make giving more accessible.

This tutorial will help non-profits to understand:

1. The key retail fundraising market trends
2. How to look for the right fundraising channels
3. How to set up fundraising campaigns online, including case studies
4. Introduction to Dana Mojo’s payment solution

This resource is recommended for fundraising professionals and non-profit leaders who handle fundraising.

Resource Summary:

Individual donors are essential for fundraising, offering stability and diversification in funding sources for NGOs. Online donations, particularly in India, are increasing, with digital payments on the rise. Individual donors give based on personal reasons, duty, and social responsibility, with a faster decision-making process than other donor categories. It outlines five key steps for successful fundraising, emphasising donor identification, asking, thanking, retention, and nurturing. Compliance requirements stress the importance of collecting specific information to avoid anonymous donations. The session stresses effective communication for achieving goals and success. Understanding various communication styles is crucial for building relationships. The importance of collaboration and clear communication in different contexts is emphasised.

Dana Mojo provides a cost-effective and legally compliant platform for fundraising, enabling easy integration of donation options and donor engagement campaigns. The platform offers discounts for multiple platform usage, making it a convenient and efficient solution for NGOs. Additionally, the platform’s branded webpage feature allows for personalised donor interactions, enhancing the fundraising experience. Overall, Dana Mojo facilitates effective donor management and engagement, supporting NGOs in their fundraising efforts.