Demystifying UHNI Fundraising in India

As India’s wealth landscape continues to grow, so does the pool of philanthropic capital available to the development sector. Ultra-High-Net-Worth Individuals (UHNIs) represent an increasingly important opportunity for nonprofits looking to diversify their fundraising — but engaging UHNI donors can require a different approach from traditional fundraising.

In this practical session, we’ll explore what UHNI fundraising means, how it differs from other forms of fundraising, and what nonprofits should consider when building their approach. We’ll unpack key considerations for identifying and approaching potential UHNI donors, building relationships, and developing a fundraising journey that is aligned with the organisation’s goals and capabilities.

Key Takeaways

• Understand what UHNI fundraising means and how it differs from other forms of fundraising.

• Explore the key considerations for developing a UHNI fundraising strategy.

• Learn practical approaches to identifying, approaching, and engaging UHNI donors.

• Understand how to build meaningful long-term donor relationships beyond a one-time ask.

• Identify how UHNI fundraising can help diversify your organisation’s fundraising strategy.

Who is this session for

This session is ideal for NGO leaders and fundraising professionals who are curious about UHNI philanthropy and looking to explore new avenues to diversify and strengthen their organisation’s fundraising approach.

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Additional Resources

Here are some additional resources you can go through if you would like to learn more about the topic.

1. Engaging Ultra HNIs for Long-Term Impact

2. Introduction to High Net Worth Individuals(HNI) Landscape