Rethinking Individual Fundraising in India: Low-Cost Strategies to Retain and Engage Everyday Donors

Do your fundraising efforts rely mainly on one-time donations and ad-hoc outreach?

Are you looking for practical ways to build a steady base of recurring individual supporters?

Do you want to strengthen donor relationships without investing in expensive fundraising tools or large teams?

Individual giving has the potential to become a sustainable source of funding for nonprofits. However, many organisations struggle to move beyond one-off donations and ad hoc outreach. Building long-term donor relationships requires a structured approach to identifying supporters, engaging them meaningfully, and nurturing them over time.

Drawing on insights from the UDARTA:EG study, this session will introduce practical strategies to help nonprofits strengthen their individual giving efforts. Participants will learn how to identify untapped donor networks, segment supporters for more effective engagement, and adopt simple, low-cost stewardship practices that encourage recurring giving. The session will also introduce open-access tools and templates that organisations can immediately apply to strengthen their fundraising efforts.

Key Takeaways

• Learn how to identify and activate your untapped donor networks.

• Understand how to segment individual donors and tailor engagement strategies for different supporter groups.

• Explore practical, low-cost stewardship practices that strengthen donor relationships and encourage recurring giving.

• Access open-source fundraising templates and tools that can be adapted to your organisation's needs.

• Learn how to move from one-time donations to a more sustainable and predictable individual giving strategy.

Who Should Attend

Founders, CEOs, Executive Directors, Fundraising Professionals, Communications Teams, Programme Managers, Development Professionals, and nonprofit leaders looking to strengthen their individual giving strategy and build long-term donor relationships.

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Additional Resources

Here are some additional resources you can go through if you would like to learn more about the topic.

1. Udarta Field Report

2. How to build a retail fundraising campaign

3. Life Framework for Retail Fundraising