Fundraising / Fundraising Strategy and Planning

Inside CSR: Trends, Priorities, and What NGOs Need to Know

Tutorial
Intermediate Tech Mahindra Foundation

India’s CSR ecosystem is evolving and NGOs are now expected to demonstrate stronger impact, clearer alignment with funder priorities, and greater organisational readiness. Understanding how CSR leaders evaluate partnerships and make funding decisions has become increasingly important for organisations looking to build sustainable donor relationships.

This resource will help NGOs decode the current CSR landscape and better understand the funder’s lens while making investments. With a special focus on the disability sector, the discussion explores emerging trends, shifting priorities, and practical insights that can help organisations strengthen their fundraising and positioning strategies.

With this resource, you will be able to:

  1. Understand current CSR trends: Learn about key shifts and emerging priorities shaping the CSR ecosystem.
  2. Decode the funder’s lens: Gain insights into what CSR funders look for while evaluating NGOs and programmes.
  3. Strengthen your fundraising strategy: Align your approach with evolving donor expectations and investment priorities.
  4. Position your organisation effectively: Understand how to communicate your work in a way that resonates with funders.
  5. Learn from sector experience: Gain practical insights from a CSR leader working closely with the disability sector.

This resource is recommended for NGO leaders, fundraising teams, and nonprofit professionals looking to strengthen their understanding of the CSR ecosystem and build more effective fundraising strategies, especially organisations working in the disability sector.


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Inside CSR: Trends, Priorities, and What NGOs Need to Know
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