The right kind of social media content and its performance can make a huge difference your engagement with potential donors. This session (happening in collaboration with 1NGO) helps decode social media metrics and use them to refine non-profit content strategy.

In this session nonprofits will learn how to:

1. Understand Social Media Metrics – Learn what metrics matter, how to track them, and what they reveal about your audience.
2. Create Better Content – Discover how to use insights to craft compelling stories, images, and videos that drive engagement.
3. Maximize Reach & Impact – Learn how small adjustments in timing, format, and messaging can expand your reach and increase interaction.

This session is recommended for NGOs and impact-driven organisations looking to strengthen their social media presence.