Marketing and Communications / Marketing and Branding

Role of an Organisation’s Website

Guideline
Basic Studio Subu

You organisation’s website serves as its digital identity and is an essential indicator of your online presence. It is also a powerful tool for communication, engagement, and mission advancement.

A good website for a non-profit include clear communication of the organisation’s mission and impact, engaging content to connect with visitors emotionally, user-friendly design and navigation for a positive user experience, and prominent calls-to-action to encourage support and engagement from visitors.

This resource provides a set of guidelines that can help you design a credible website showcasing your mission, vision and impact with stakeholders and donors.

This resource is recommended for organisation leadership, marketing and strategy building teams.


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