How to Run Campaigns on Social Media for Fundraising and Awareness
Tutorial
The session focused on leveraging giving moments for fundraising, particularly around festivals and global events, with an emphasis on the Indian context and opportunities like Diwali, Dussehra, Thanksgiving, and Giving Tuesday. Kavita Mathew, the speaker, provided insights on creating effective fundraising campaigns, engaging communities, and the importance of storytelling, smart goals, and network mapping. Participants were encouraged to plan strategically, use digital platforms wisely, and consider creative approaches to fundraising, including collaboration and non-financial engagement.
