Effective communication is key to building strong relationships, fostering donor engagement, and amplifying your impact whether you are a small or large non-profit.

A well defined communication strategy outlines how the organisation will effectively communicate its mission, values, goals, and impact to its target audience. It involves identifying key messages, determining target audiences, selecting communication channels, and defining tactics and activities to achieve communication objectives.

This resource is designed to address the crucial need for a well-defined communication strategy for non-profits. It covers:

1. The need for a communication strategy
2. How to formulate an appropriate strategy based on the needs and maturity of an organisation
3. How to use a customised communication strategy to attract donors and increase visibility

This resource is a recommended for leadership, marketing and communications and operations team within an organisation.

Note: Your strategy should be flexible and open to change with change in ecosystem trends and organisation requirements.

Resource Summary:

The resource covers discussions on communication strategy, narrative development, and data organisation for non-profits. It emphasises the importance of conducting research, creating cohesive narratives, and ensuring consistent messaging. The document also addresses challenges in communication and provides practical tips for improving communication effectiveness. Additionally, it highlights the need for training and equipping organisations to handle communication tasks internally.