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Marketing and Communications

Digital Marketing and Engagement

Digital marketing involves using online channels and platforms to promote your organisation’s mission, engage stakeholders, and attract support.

Digital marketing helps non-profits to reach a larger audience, raise awareness about their cause, and mobilise support in the form of donors, volunteers, partners, etc.

This section can be used as a guide to set up or strengthen your social media, digital presence and engagement. The resources here will help you:
1. Understand relevance of creating a digital presence and driving digital engagement with stakeholders
2. Tips and tools to help organisations establish their social media presence
3. Resources to strategise, plan and track an effective digital engagement

Showing 1 - 8 of 8 Resources

Marketing and Communications / Digital Marketing and Engagement

Intermediate 1NGO

From Metrics to Impact: Social Media Analytics Simplified

The right kind of social media content and its performance can make a huge difference your engagement with potential donors. This session (happening in collaboration with 1NGO) helps decode social media metrics and use them to refine non-profit content strategy. In this session nonprofits will learn how to: This session is recommended for NGOs and […]

Marketing and Communications / Digital Marketing and Engagement

Intermediate 1NGO

What is a Social Media Campaign: Case Studies

This video sheds light on some successful social media campaigns and the secret behind their success.

Marketing and Communications / Digital Marketing and Engagement

Intermediate 1NGO

Introduction to Paid Campaigns

Explore the basics of paid campaigns for non-profits to boost visibility and reach your target audience. This video guides you through planning, platforms, and tips for effective ad strategies. It also showcases examples of popular paid campaigns.

Marketing and Communications / Digital Marketing and Engagement

Basic 1NGO

Basics of Fundraising and Awareness Campaigns

Understand the fundamentals of fundraising and awareness campaigns to amplify your non-profit’s impact is very essentail. This video covers planning, audience targeting, and creative strategies for creating successful campaigns.

Marketing and Communications / Digital Marketing and Engagement

Basic 1NGO

Crafting a Compelling Social Media Narrative

A compelling story can create a lasting impression on your audience. This video includes tips on how to create an impactful narrative for your organisation for social media.

Marketing and Communications / Digital Marketing and Engagement

Basic Sattva Consulting

How to Design a Social Media Calendar

Social media provides a platform for direct engagement with audience at a large scale and limited cost. It allows organisations to showcase their brand identity, share compelling content, and interact with followers in real-time. A consistent social media communication involves regularly sharing content, updates, and stories to engage with your audience, and can help in […]

View resources in : ಕನ್ನಡ, हिंदी

Marketing and Communications / Digital Marketing and Engagement

Intermediate 1NGO

How to Run Campaigns on Social Media for Fundraising and Awareness

The session focused on leveraging giving moments for fundraising, particularly around festivals and global events, with an emphasis on the Indian context and opportunities like Diwali, Dussehra, Thanksgiving, and Giving Tuesday. Kavita Mathew, the speaker, provided insights on creating effective fundraising campaigns, engaging communities, and the importance of storytelling, smart goals, and network mapping. Participants were encouraged to plan strategically, use digital platforms wisely, and consider creative approaches to fundraising, including collaboration and non-financial engagement.

View resources in : Tamil, ಕನ್ನಡ, हिंदी

Marketing and Communications / Digital Marketing and Engagement

Basic 1NGO

Best Practices to Follow for Social Media Engagement

Social media provides a platform for direct engagement with audience at a large scale and limited cost. It allows organisations to showcase their brand identity, share compelling content, and interact with followers in real-time. It has today become an indispensable tool to connect with your audience, amplify your mission, and drive meaningful change. Some best […]

View resources in : Tamil, ಕನ್ನಡ, हिंदी