Fundraising is all about building relationships, inspiring action, and conveying the impact of your organisation’s work. A strong organisation narrative plays a key role in helping non-profits establish identity, credibility, and emotional connection with stakeholders, including donors.

An organisation narrative encompasses the overarching story, values, and impact of the organisation, communicated through compelling storytelling and messaging. It includes articulating the organisation’s mission, vision, and values, resonating with audiences and inspiring support, engagement, and action.

This resource provides a framework to structure and customise your fundraising narratives based on your mission and goals.

This resource is recommended for leadership, fundraising teams, communication teams in an organisation.