Fundraising / Retail Fundraising
How to Build a Retail Fundraising Campaign
Collection
Intermediate
Giving Tuesday
Retail fundraising is important for NGOs because it helps mobilize support from individual givers—people in your community who care about your cause and can contribute money, time, skills, or connections to drive meaningful impact.
This video series by GivingTuesday India walks you step-by-step through creating a clear, effective fundraising campaign, covering goal-setting, storytelling, donor engagement, and more. With worksheets and easy-to-follow guidance, you’ll be ready to launch your next campaign with confidence.
List of Resources
| How to Build a Retail Fundraising Campaign for Your Organisation | This video kicks off the Roadmap to GivingTuesday series—a simple, step-by-step guide to help nonprofits plan powerful fundraising campaigns. Whether you’re starting fresh or improving past efforts, this video will help you take the first confident step! |
| How to set a goal for your retail fundraising campaign | In this video, we break down what a retail fundraising campaign really is, and why setting a clear, SMART goal is the first and most important step to success. You’ll learn how to craft a goal that’s focused, realistic, and rooted in your organisation’s mission. Use the linked worksheet to build your own campaign goal with short, easy prompts, so you and your team can plan with confidence! |
| How to create an identity and story for your retail fundraising campaign | In this video, we’ll shape a clear, memorable campaign identity and narrative that captures attention and builds connection. This video will share simple tips so you can come up with a strong campaign name and a simple story that helps everyday people understand your cause and feel inspired to support it. Use this worksheet to work it out. |
| How to identify supporters for your retail fundraising campaign | In this video, we’ll show you how to use network mapping to uncover supporters you didn’t even know you had. Learn how to map the people already in your circle, what they can give, and how to find campaign champions who can take your fundraising further. Use this free, simple and practical worksheet to map your own network step-by-step. |
| How to tell engaging stories to inspire support for your retail fundraising campaign | In this video, we’ll share simple, practical tips to help you use those real stories to connect with people, inspire support, and show others how they can be part of your cause. Use this worksheet to create your campaign story. |
| Launch Your Retail Fundraising Campaign with Confidence | In this video, we cover 3 simple but powerful steps to take before going live—so your campaign starts strong. Use the free worksheet as your pre-launch checklist and get set to launch. |
