Introduction to High Net Worth Individuals(HNI) Landscape
High Net Worth Individuals or HNIs, are individuals with significant financial assets and wealth. They play a significant role in the ecosystem of non-profit organisations, providing vital support, expertise, and advocacy that contribute to their success in achieving their missions and creating positive social change.
Understanding the mindset and preferences of HNIs can help non-profit organisations tailor their approaches to fundraising and engagement that ultimately help them build stronger relationships and securing long-term support for their work.
This resource will help non-profits:
- Understand High Net Worth Individuals (HNIs): gain insight into the characteristics, behaviors, and archetypes of HNIs, including their investment preferences, motivations and risk appetite
- Learn about the growth of the HNI segment, and the latest trends in this space
- Understand best practices to keep in mind while engaging with HNIs
This resource is recommended for a non-profits’ leadership and fundraising team.
Resource Summary:
Pavan Kumar from Sattva consulting shared his insights on the differences between the CSR ecosystem and family philanthropy, and the changing funding landscape in India. He discussed the concept of ‘ultra action’ in India, the different types of HNI donors, and the importance of thinking nationally and starting locally when engaging with ultra high net worth families. The team also discussed questions and thoughts from the attendees regarding organisation capacity building, identifying philanthropic interests of funders, and the importance of building relationships with donors.
